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Tuesday, November 22, 2011

Optimize Value from Your Outsourcing Partnerships


Is your company taking advantage of all the opportunities to add to their corporate value by partnering with the right outsourcing service provider?

If your company now partners with an outsourcing service provider, are you managing the relationship as effectively as you can to create the best corporate value for your company?

Based on many outsourcing industry surveys, as well as our firms experience in this area, the answer is: most companies have significant room to improve in both areas.

Today, with the large growth in the outsourcing, companies using the services have become much more dependent on these service providers as partners in their success in the marketplace. This was not always true.

Now outsourcing companies are presently providing services well beyond the services envisioned at the birth of the industry. Initially, their customers engaged these service providers to process only non-core transaction-based applications. The objective was to reduce the customer’s costs and remove their back office processing off-site with very little impact on the company’s day-to-day core activities.

Today, the applications that many companies outsource and the reasons that they contract with an outsourcing provider have expanded well beyond this initial description.

From the early traditional non-core transition-based processing outsourcing deal agreements; present day agreements have expanded to include:

  • ·         Co-sourcing Partner Relationships where companies take advantage of opportunities to leverage additional resources and technology;

  • ·         Strategic Sourcing Relationships where companies take advantage of opportunities to be better positioned from a technology and processing perspective for the future;

  • ·         Value-Chain Networking and Shared Asset Relationships where companies take advantage of opportunities to co-create for future value by focusing on asset sharing/ pooling of resources; and

  • ·         Entrepreneurial Venturing and Hybrid Spin-off relationships where companies take advantage of opportunities to capture specific breakthrough business opportunities.

While these partnerships have become more sophisticated and strategic than ever, our research and experience suggests that the partnership tools for effectively managing these relationships have not kept pace with these changes. The result has been lost value creation opportunities for both parties.

Improving the processes for both managing the evaluation and ongoing relationship efforts is especially important now,  not only because there are so many strategic partnerships in place that can be improved but also because there are so many additional companies considering initiating new relationships with service providers.

According to industry surveys, 58% of the companies surveyed said they are still at the initial assessment stage of evaluating potential outsources opportunities. Of those, 38% are still defining their outsourcing strategy.

Based on our research and experience, Bonocore Technology Partners has developed a data base of outsourcing industry management relationship best practices to optimize value from your outsourcing partnerships.

The first “management relationship best practice” is to look at your outsourcing relationship in a much more strategic way.

Many companies view the outsourcing effort in a somewhat narrow view by focusing their goal as: Selecting the right outsourcing partner & signing a contract.

To get greater value from your outsourcing partner, many companies are utilizing more of a three step long term management relationship approach to selecting their outsourcing partner. This is designed to achieve optimal benefits out of a relationship that you know will change and evolve over time.

The steps, which we also use in our consulting approach, are:

·         Step I:           Selecting the right outsourcing partner;
·         Step II:         Agreeing on the ongoing effective management relationship; and
·         Step III         Effectively managing & monitoring the ongoing relationship.

In our experience, many companies are doing a very good job in Phase I: Selecting the right outsourcing partner. Most of the changes we are making with our clients are helping them to be more effective in Phase II: Agreeing on the effective management relationship and Phase III: effectively managing & monitoring the ongoing relationship.

The latter two phases can be argued as just as important as Phase I because of one phrase: change during the life of the relationship!

During the life of the relationship there will no doubt be significant changes taking place that will affect the agreement. By setting in place a good framework in Phase II and executing effectively in Phase III, the company can go a long way in achieving the results that were anticipate in the company’s outsourcing strategy.

We would be happy to discuss more information related to each of the three steps and some best practice examples that should be considered when engaged in any outsourcing effort.

Joseph Bonocore

Tuesday, November 8, 2011

Achieving Higher Revenue by Sales & Marketing Teams

 Is your company’s Sales & Marketing Organization positioned to meet the high growth revenue demands you expect of them?

Are you continually disappointed that you are missing sales revenues targets because you believe:

  • 1.       Your company lost opportunities to competitors that should not have been lost. Additional frustrated can only come when you get only general intelligence on these losses. This “feedback” includes: “we were a close second” or “we lost because our price was just too high”.  This intelligence does not help improve your sales & marketing strategy for the future.

  • 2.      That your proposals , sales & marketing material do not effectively communicate the merits of your products and services to your customers & the marketplace (e.g.. are your proposals too “boilerplate” ?; and


  • 3.      Your company present sales & marketing process does not take advantage of all the integrated capabilities & assets available to your marketing & sales team and strategic alliance partners. Bringing these skills & assets together in an integrated “best practices” approach could greatly help improve your chance of success with many potential customers.
 
In our experience, correcting these problems can go a long way in helping many sales & marketing organizations dramatically exceed their target revenue goals.

Our professionals have been assisting sales & marketing organizations meet high revenue goals for over 20 years. Many of the successful companies that exceeded their high sales targets have implemented some common best practices.

Over the years, we have documented and improved on these common best practices as the foundation of our Sales & Marketing Effectiveness Consulting Services.
 
 This service offering is based on a number of “Sales & Marketing Best Practices”. We believe these “best practices” are the “lessons learned” by other successful companies and can be the basis for future companies who wish to improve the results of their sales & marketing organization to drive high growth sales.

The first step is usually to conduct a 360 degree evaluation of your company’s sales & marketing process including your selling approach; key measurements; procedures & sales & marketing materials. The objective of this review is to assure that your sales & marketing processes is integrated and that it is directly focused on the needs of the marketplace. The goal is to assure that every team member and every sales & marketing document is relevant to the potential customer.  This review should engage customers; potential customers; the sales force; & strategic alliance partners as meaningful participants. It should evaluate present market strategies; customer strategies; marketing plans; sales material; sample proposals templates etc. Many of our clients that completed this review believe that the insight they gained from this 360 degree evaluation helped significantly.  Many increased sales by repositioning their company & the products & services in the marketplace based on the information that was obtained in this review.
Once the review, and an appropriate action plan, is completed, we will have the “game plan” to move forward and take the necessary steps to upgrade the sales & marketing activities to drive greater revenue. Potential additional steps could include implementing a more effective ongoing process for collecting sales & marketing intelligence information; ongoing training of the company’s sales force related to the company’s strategy as well as product and service positioning; implementing a more effective process for product/service launch; implement a more effective process for gaining effective customer feedback; and much more.
Companies who have implemented these best practices have reported increased sales by experiencing an increase in both the number of leads generated and their proposal “hit rates”. They found that implementing these new “sales & marketing best practices” gave them the analytics to evaluate the effectiveness of their present sales & marketing processes as well as the tools to implement change.
Please call me if you have any questions or would like any additional information.
Joe Bonocore
415-924-9992