Growing your business doesn't have to be as complex or expensive as many companies make it. Over the next few months, I will give you some very simple, cost-effective ideas that are designed to help you increase your revenue and profit, without busting your budget.
The first four are in sales & marketing:
1. Focus on helping your client, instead of selling to them. Salespeople shouldn't try to force people into purchasing their product or service. They should find people who need their product or service and offer any helpful information to them so they can make an informed decision.
2. Target those that may need your product/service. If you're trying to target everybody, then chances are you're not targeting anybody. For example, if you're selling something that private colleges & universities would want, as opposed to state universities, then target private colleges & universities. State your target clearly in all of your marketing materials.
3. Stop spending money on ineffective marketing. One great way to save money is to stop wasting it on marketing and advertising that isn't producing for you. Monitor the number of responses you are getting from each of the methods you use. If you're not reaching your goals, then your strategy needs to be changed.
4. An organized networking program should be a key component of any marketing strategy. Networking is a great way to get your message out to a large number of people. Since executive in the company may know hundreds of other people, you can spread the word about your business pretty quickly. The team can go to your local Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates they see in stores, churches and community events.
2. Target those that may need your product/service. If you're trying to target everybody, then chances are you're not targeting anybody. For example, if you're selling something that private colleges & universities would want, as opposed to state universities, then target private colleges & universities. State your target clearly in all of your marketing materials.
3. Stop spending money on ineffective marketing. One great way to save money is to stop wasting it on marketing and advertising that isn't producing for you. Monitor the number of responses you are getting from each of the methods you use. If you're not reaching your goals, then your strategy needs to be changed.
4. An organized networking program should be a key component of any marketing strategy. Networking is a great way to get your message out to a large number of people. Since executive in the company may know hundreds of other people, you can spread the word about your business pretty quickly. The team can go to your local Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates they see in stores, churches and community events.
We would be happy to answer any questions for you or help you improve this or any other part of your business.
Joe Bonocore
jbonocore@bonocore.com
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